Truth matters. We live in a world that treats confirming personal truth as of utmost importance and also relativizing what should be objective truth claims into oblivion. Not every truth claim has a huge impact on your life but there are certain truths that if you ignore them you will meet a premature end. John has a burden that you might know what is true. And the truth claims that John discusses are the weightiest you can encounter. For to get these truth claims wrong kills not only the body but also the soul.